After a surprising introduction of MOAM in 2012, there is a new initiative by Martijn Nekoui: MOAM collective. A collective in which eight design alumni combine their vision within one collection with the help of some experts and intellectuals of the Dutch fashion industry.
MOAM was founded to transfer the knowledge from the Dutch fashion industry to the new generation. Eight young designers receive practical tools from the top of the industry, which will be useful for the rest of their career. MOAM acts as a platform and incubator in which talent is shaped and developed.
The Dutch coaches are 25 connoisseurs, including couturiers Frans Molenaar and Mart Visser, designer Claes Iversen, men’s fashion designers Sjaak Hullekes and Dieter de Cock, journalists Georgette Koning and Milou van Rossum, entrepreneurs such as James Veenhoff (House of Denim), Caroline Krouwels (departmentstore De Bijenkorf), Remco de Nijs (G-star), magazine editors Martien Mellema (Vogue) and Gert Jonkers (Fantastic Man). These coaches will share their knowledge and specific expertise with the new generation, each and everyone from their own perspective or specialism.
The collective consists of designers selected on talent, knowledge and connecting specialism: Marja Bennenbroek (men’s fashion design), Hoi-Man Cheung (technical design), Brian Geradts (prints), Josine Heuts (textural arts), Nisha Rabiee (styling), Grietje Schelvis (tailoring), Niels Tol (women’s fashion design) and Xiomara van der Zon (collectionair).
The result of this collaboration will be presented in July, during Amsterdam Fashion Week.
Prestage went to Copenhagen and marveled at this lovely city with all the wonderfull things it has to offer.
Definitely one of the most impressive and beautiful design boutique hotels is ‘First Hotel Skt. Petri’. Originally created as a department store by architect Wilhelm Lauritzen, the building has undergone an extensive renovation by Danish architectural wonder Erik Møller. The hotel projects a design which is clean, modern and graphic, but still gives you a warm and embracing feeling. The colour scheme, chosen by artist Per Arnoldi, is based on the tricolour red, blue and white, while the materials include dark woods and brass. All the furnishing is custom made for this stunning hotel.
First Hotel Skt. Petri takes its name from the neighboring church, Skt. Petri, the oldest preserved church in Copenhagen. Located in the heart of Copenhagen the hotel is in close range to several buildings of architectural interest, great museums, cool shops, lovely galleries, panache restaurants and Nørreport Station. Hotel Skt. Petri is an architectural pleasure where you feel at home with the beautiful designs, paintings and art surrounding you.
We also visited the oh-so-amazing showroom of Acne Studios. We immediately fell in love with the Autumn/Winter 2013 collection, where interesting layering, renewing proportion and strong silhouettes are the key words this season.
To continue our travel on the path of creativity and inspiration we enjoyed a beautiful dinner at restaurant ‘Geist’. This restaurant serves finger licking good food, which is beautifully presented: it’s a true pampering for all your senses. Geist is a great restaurant where you can truly sense the art and passion, of master chef Bo Bech, for a modern twist on the Nordic cuisine.
On the 10th of April 2013 we launched our new issue ‘Disharmony’ with a booming party. Our Spring/Summer 2013 is out now, sold worldwide over 24 countries. Apart from the launch of our 6th issue, we also celebrated our 2nd anniversary, which meant a ‘double party’: an amazing ball we had!
To endure our celebration and to finish it off we decided to collaborate with some of our favourite leading stores in Amsterdam. We dressed the stores’ windows in Prestage’s theme, ‘Disharmony’, with clothing chosen out of their very own Spring/Summer 2013 collection. We collaborated with panache stores ‘Van Ravenstein’, ‘PS Atelier’, ‘ÉÉN’, ‘TWEE’ and ‘Blacksheeproad’. Each store has its own signature and distinctive style, but all fit the feel of Prestage. Curious what our ‘Disharmony Windows’ look like? Check it out below!
So if you’re in Amsterdam this weekend, take a walk and visit these awesome stores. Not only because of our themed windows, but also because of the great collection hidden behind the ‘Disharmony’ themed windows: from Topman to Chanel, from Dries van Noten to Norse Projects and from Balenciaga to Filling Pieces.
To celebrate the release of Weekday’s new collaboration with New York based designer Matthew Ames, we recently had an intimate dinner at one of Amsterdam’s hotspots REM-eiland. Apart from some cool bloggers, great journalists and cool stylists, the designer himself was there as well to show us his brand new collection, named ‘Prairie’, for Weekday and explain where he got his inspiration from.
Matthew Ames’ style is American post-minimalistic, which you can discover by simply looking at his flawless collections. Ames started his own brand in 2005 and opened a studio in Brooklyn, New York, and from there on his fashion star rose.
Matthew is a well-known fashion designer who designs clothes we love, with a clean and minimalistic feel. For his collaboration with Weekday Ames brought us a quiet yet powerful range of essential pieces focusing on what is integral design. With the ‘Prairie’ collection Ames designed for Weekday, he created a denim based collection where all garments can easily be mixed and combined. A collection perfectly suitable for Spring and Summer and lovely to layer with a distinctive and signature feel.