MOAM was founded to transfer the knowledge from the Dutch fashion industry to the new generation. Eight young designers receive practical tools from the top of the industry, which will be useful for the rest of their career. MOAM acts as a platform and incubator in which talent is shaped and developed.
The Dutch coaches are 25 connoisseurs, including couturiers Frans Molenaar and Mart Visser, designer Claes Iversen, men’s fashion designers Sjaak Hullekes and Dieter de Cock, journalists Georgette Koning and Milou van Rossum, entrepreneurs such as James Veenhoff (House of Denim), Caroline Krouwels (departmentstore De Bijenkorf), Remco de Nijs (G-star), magazine editors Martien Mellema (Vogue) and Gert Jonkers (Fantastic Man). These coaches will share their knowledge and specific expertise with the new generation, each and everyone from their own perspective or specialism.
The collective consists of designers selected on talent, knowledge and connecting specialism: Marja Bennenbroek (men’s fashion design), Hoi-Man Cheung (technical design), Brian Geradts (prints), Josine Heuts (textural arts), Nisha Rabiee (styling), Grietje Schelvis (tailoring), Niels Tol (women’s fashion design) and Xiomara van der Zon (collectionair).

The result of this collaboration will be presented in July, during Amsterdam Fashion Week.


















On Friday the 19th of April Levi’s sent Lynn Downy, the one and only Historian at Levi Strauss & Co., to Amsterdam to talk about the history of the iconic Levi’s 501 jeans, which celebrates its 140th anniversary this year.



Tucked away in Amsterdam’s old-west we found hidden hotspot LAB111. A place where the young and elder creative meet up to dine in a relaxed, laid-back environment. From the outside you’ll easily pass this restaurant, but that’s what makes it even cooler. LAB111 brings us seasonal food in a Mediterranean French style, which is fingerlicking tasty. Apart from the good food, the look and feel of the restaurant are modern and clean, but without being overstyled and with a funny twist as supermarket wallpapered walls.









