MOAM was founded to transfer the knowledge from the Dutch fashion industry to the new generation. Eight young designers receive practical tools from the top of the industry, which will be useful for the rest of their career. MOAM acts as a platform and incubator in which talent is shaped and developed.
The Dutch coaches are 25 connoisseurs, including couturiers Frans Molenaar and Mart Visser, designer Claes Iversen, men’s fashion designers Sjaak Hullekes and Dieter de Cock, journalists Georgette Koning and Milou van Rossum, entrepreneurs such as James Veenhoff (House of Denim), Caroline Krouwels (departmentstore De Bijenkorf), Remco de Nijs (G-star), magazine editors Martien Mellema (Vogue) and Gert Jonkers (Fantastic Man). These coaches will share their knowledge and specific expertise with the new generation, each and everyone from their own perspective or specialism.
The collective consists of designers selected on talent, knowledge and connecting specialism: Marja Bennenbroek (men’s fashion design), Hoi-Man Cheung (technical design), Brian Geradts (prints), Josine Heuts (textural arts), Nisha Rabiee (styling), Grietje Schelvis (tailoring), Niels Tol (women’s fashion design) and Xiomara van der Zon (collectionair).
The result of this collaboration will be presented in July, during Amsterdam Fashion Week.